Geo-fencing is a specialized feature in software programs or applications that use radio frequency identification or the GPS for defining the geographical boundaries. It allows the administrators to set alerts when the device comes or leaves from the defined boundaries set up by the administrator, at that time an alert is triggered. This location based service transfers messages to the mobile users when they enter into a defined geographic area.
GeoMarketing.com has published this really helpful post by Lauryn Chamberlain:
GeoMarketing 101: Driving Better Marketing Results With Geofencing
There’s more to geofencing technology than sending coupons to every consumer in a wide radius.
By Lauryn Chamberlain Oct 4, 2016
We introduced the basics of geofencing in one of our earliest Geo 101 guides, but the technology continues to evolve — and there’s a lot more to it than indiscriminately messaging every consumer that passes through a geographic area. With that in mind, we’re introducing the next segment of our 101 series: a “deep dive” into the potential of geofencing marketing in 2016 and beyond.
A number of Geo-fencing applications include Google Earth that lets the administrators to set up boundaries at the top of any satellite view of a particular geographic region. Many other applications use such features for defining boundaries or via map (mostly web based) and also user created maps.
This article at marketinginsidergroup.com by Nate Vickery will help you understand geofencing better:
INNOVATION IN BUSINESS: WHAT IS GEOFENCING AND WHY SMBS NEED IT
By Nate Vickery Posted July 12, 2016 In Mobile
Innovation equals growth. This sentence pretty much sums up the attitude of the great majority of entrepreneurs today. Startups from all around the world are all looking for a way to utilize technology in the best possible way in order to grow their companies and generate more revenue.
According to PwC, one of the big four international accountancy firms, innovation is the key factor of growth for almost every startup. After surveying 246 executives from all around the world, the PwC published a study which clearly indicates just how much is technological modernization important for CEOs worldwide.
There are virtual barriers in Geo-fencing that can be active or passive. Active Geo-fences need an end user to opt in for location services and to open a mobile application. On the other hand passive Geo-fences tend to rely upon Wi-Fi or mobile data despite of RFID or GPS.
Here is a video by Salentro Technologies Inc. that explains Location Based Marketing:
There are improvements coming in the Geo-fencing application for example: the top drone manufacturing company declared to introduce an improved version of their Geo-fencing system in their most recent revision of the DJI GO app that is responsible for inspiring drones and controlling phantom.