Alex: I would listen to Elvis, Beatles, Pink Floyd, Duran Duran, Kraftwerk, U2 and the list goes on.
Ali: I have never listened to anything but electronic music. I think that it's partially because I grew up in Europe and electronic music in general and dance music in particular are much more mainstream over there. The first LP I ever bought was TRAVELOUGE by HUMAN LEAGUE (I still have it), after that came KRAFTWERK, DEPECHE MODE, FRONT 242, NEW ORDER, PETSHOP BOYS, FRONTLINE ASSEMBLY, NITZEREBB...As far as today's producers go, only a few names come to mind: JAN DRIVER, TIMO MAAS, DELIRIUM, and THIEVERY CORPORATION.

What comes first and what is your passion-djing or producing?

Alex: Sometimes it's hard to tell. I love producing but give me a great club with good people and a slammin' sound system/booth and I'm in heaven too. I must say that for me when it comes to electronic music I love producing and djing just the same.
Ali: I like doing both also. I like the absolute control that you have in the studio as a producer and the instant feedback you get from a crowd as a DJ. But If I had to pick one, it would definitely be producing.

What's the story behind Sirenum records?

Ali: I started SIRENUM RECORDS three years ago, but didn't release anything until this year because of a couple of reasons: First and foremost the financial aspect, selling vinyl is not very lucrative. You are lucky if you break even at the beginning. Second is finding distribution. An unknown artist of an unknown label is a hard sell for a distributor, no matter how good the track is. What I would like to see in the future for SIRENUM RECORDS is an outlet for our tracks as well as other producers. I would also like to sign well known producers and remixers to the label to establish its name.

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